When Legendary Porsche dealership Jebsen decided to launch their flagship showroom extension in Shanghai they needed a solution to maximize the effect of the interesting subterranean space whilst delivering on the core values of Tradition & Innovation.
Shine Communications created a 2 stage launch event where the original showroom was celebrated with a more ‘traditional’ event feel followed by the guests then being led unexpectedly to the new Showroom extension, which was launched with full sensory innovative technology, food & drinks and entertainment.
Porsche Owners tour around Shanghai to raise awareness
Traditional ceremonial Chinese launch
Surprise Journey to new showroom extension
Innovative holistic launch experience
Porsche racing car reveal
Molecular food & drinks prepared live
After Party to encourage sales